Employers and retail chain share brand’s values? Are they oriented towards the ongoing change?

ser12
Employee Experience & Corporate Community
?

HOW TO DESIGN A SUCCESSFULL MARKET RESEARCH SAVING MONEY? HOW TO CONNECT THE RESULTS OF DIFFERENT MARKET RESEARCHES WITH A DATA CROSS-CHECKING? WHICH DATA ARE ALREADY AVAILABLE IN THE MANAGEMENT SYSTEM OR IN THE COMPANY CRM SYSTEM, TO SUPPORT MARKETING RESEARCH?

ser12
RESEARCH DESIGN Service
?

What are we looking for through panels’ approach?

ser1
PEOPLE-ONLINE
?

How does the customer experience develop?

ser1
CUSTOMER EXPERIENCE & CUSTOMER JOURNEY
?

Do shop assistants behave like customers expect them to? Do they act like they have been trained to?

ser13
MYSTERY CLIENT – BEHAVIOR ANALYSIS AND POST SALE ASSISTANCE
?

?

Which are the consumers’ expectations? Which is a priority for them? How satisfied are they?

ser3
CUSTOMER SATISFACTION & LOYALTY
?

Which are competitors’ behaviors and which are their weaknesses and strengths?

ser4
COMPETITORS’ BEST & WORST PRACTICES
?

How to get “lost” customers back?

ser5
CUSTOMER DEFECTION & RETENTION
?

Do my clients suggest my company to others?

ser6
NET PROMOTER SCORE
?

Which are the consumers’ clusters that are more important for the firm? What do they expect?

ser14
CONSUMERS EXPECTATIONS AND CLUSTERS
?

What do consumers think about my brand? How much does the brand image affect sales and results?

ser15
BRAND IMAGE, AWARENESS E SENTIMENT
?

Do stores show products and communication materials according to the required standard?

ser16
POP MATERIAL, EXHIBITS and VISUAL MERCHANDISING
?

?

Is the innovation appreciated?

ser11
TESTING
?