Knowing and measuring
the variables of the buying process of a product like a car, whose economic importance in the life of an Italian household ranks second only after the house. And whose value quickly declines in time. A product that, however, is still chosen on the spur of emotions rather than out of reason …

Knowing and measuring
the customer-sales staff relation in the concept stores of a brand worshipped in 27 countries throughout the world. A cult object that has literally revolutionized the perception of the “value for money” relation of the product category …

Designing and implementing
an integrated communication system for the point of sale and for staff training for the development of a concept that has brought innovation into the offering of a product as old as the world itself...

Conceive retention systems
for the customers of service companies strongly advanced in terms of technology but dramatically lagging behind in terms of culture of relations …